Develop an Effective Content Strategy

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Name: Develop an Effective Content Strategy
Date: March 13, 2019
Time: 8:30 AM - 10:30 AM PDT
Event Description:
As more businesses recognize the power of content, developing a strategy that helps create the right content for the right audience is key. Discover how a well-developed digital content strategy can help save you time, allocate your budget more effectively and grow your small business.

In this workshop you will:
  • learn how to build user personas;
  • set SMART goals to base content on; and
  • plan the content creation process and learn
  • how to create a content calendar.

This workshop, led by CapU instructor Graham Williams, is designed for small-business owners, entrepreneurs and marketers who want to start on developing a content strategy. Hands-on demonstrations let you start creating content immediately. Don’t forget to bring your smartphone to the workshop.
The workshop is Part 2 of a 3 part series on digital marketing skills for small business. In celebration of CapU’s 50th Anniversary, when you register for the 3-Workshop Bundle each workshop will only cost $50 for a total savings of $75 for the series.  (Discounted rate is only applicable on the 3-Workshop Bundle). 

The North Vancouver Small Business Series is a partnership between Capilano University Continuing Studies & Executive Education  and the Economic Partnership North Vancouver (EPNV) (a program of the North Vancouver Chamber). The Series is designed to address real issues that today’s small businesses face.   
Education Services Centre
School District Office
2121 Lonsdale Ave, North Vancouver
Date/Time Information:
Wednesday, March 13, 2019
8:30 - 10:30am 
$75.00 each workshop OR $150 ($50 each) if you sign up for all three workshops! Register here.
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