As more businesses recognize the power of content, developing a strategy that helps create the right content for the right audience is key. Discover how a well-developed digital content strategy can help save you time, allocate your budget more effectively and grow your small business.
In this workshop you will:
- learn how to build user personas;
- set SMART goals to base content on; and
- plan the content creation process and learn
- how to create a content calendar.
This workshop, led by CapU instructor Graham Williams, is designed for small-business owners, entrepreneurs and marketers who want to start on developing a content strategy. Hands-on demonstrations let you start creating content immediately. Don’t forget to bring your smartphone to the workshop.
The workshop is Part 2 of a 3 part series on digital marketing skills for small business. In celebration of CapU’s 50th Anniversary, when you register for the 3-Workshop Bundle each workshop will only cost $50 for a total savings of $75 for the series. (Discounted rate is only applicable on the 3-Workshop Bundle).
The North Vancouver Small Business Series is a partnership between Capilano University Continuing Studies & Executive Education and the Economic Partnership North Vancouver (EPNV) (a program of the North Vancouver Chamber). The Series is designed to address real issues that today’s small businesses face.