Develop an Effective Content Strategy

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Name: Develop an Effective Content Strategy
Date: March 13, 2019
Time: 8:30 AM - 10:30 AM PDT
Event Description:
As more businesses recognize the power of content, developing a strategy that helps create the right content for the right audience is key. Discover how a well-developed digital content strategy can help save you time, allocate your budget more effectively and grow your small business.

In this workshop you will:
  • learn how to build user personas;
  • set SMART goals to base content on; and
  • plan the content creation process and learn
  • how to create a content calendar.

This workshop, led by CapU instructor Graham Williams, is designed for small-business owners, entrepreneurs and marketers who want to start on developing a content strategy. Hands-on demonstrations let you start creating content immediately. Don’t forget to bring your smartphone to the workshop.
The workshop is Part 2 of a 3 part series on digital marketing skills for small business. In celebration of CapU’s 50th Anniversary, when you register for the 3-Workshop Bundle each workshop will only cost $50 for a total savings of $75 for the series.  (Discounted rate is only applicable on the 3-Workshop Bundle). 

The North Vancouver Small Business Series is a partnership between Capilano University Continuing Studies & Executive Education  and the Economic Partnership North Vancouver (EPNV) (a program of the North Vancouver Chamber). The Series is designed to address real issues that today’s small businesses face.   
Location:
Education Services Centre
School District Office
2121 Lonsdale Ave, North Vancouver
Date/Time Information:
Wednesday, March 13, 2019
8:30 - 10:30am 
Fees/Admission:
$75.00 each workshop OR $150 ($50 each) if you sign up for all three workshops! Register here.
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